Natural Beauty Branding and Website

category: Beauty, Branding, Design, Logo, Natural, Web Design, website

Natural Beauty Branding and Website

NEEDS

A website to transition to an e-commerce shop from selling on Etsy.
A place for Joye, owner of Joyefully Natural, to reach out to her clients with a behind the scenes look at her process.
An earthy but clean brand to show Joye's warm and welcoming approach to homeopathic body care.
A vectorized and refined version of her existing logo.

RESULTS

We used a variety of earthy greens and mellow accompanying colors to tell a story of her brand.

The use of the serif font keeps things from being too feminine.

The website is easy to navigate and offers clients the chance to explore Joye's process in her Blog.

Though the logo is a bit different, the updated version lends itself well to being used at any size when the old version, which was a sketch, could not.

Though the online store is linking to her Etsy Shop for now, when she is ready all she has to do is activate the page and she can begin selling on the website and leave the fees of Etsy behind.

PROJECT SCOPE

Logo Refresh
Mood Board
Brand Board
Color Palette
Font Choices
Squarespace Website Design

WEBSITE FEATURES

Blog
Contact form integration
Blog
Linked to existing Etsy shop
e-commerce capabilities for future use

Date

January 9, 2020
Client

Joye Williams, Joyefully Natural
Project link

https://www.joyefullynatural.com

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